Photography
This chapter covers operational photography — the everyday image production that feeds social media flow, KOL & customer feedback capture, and product catalogue shots. For editorial & conceptual brand-building shoots (quarterly creative production with external photographer + art director), see Chapter F.
Photography Types LOCKED
Content Strategy — Two Visual Modes
Social media favors editorial photography (model shots, concept shoots, curated ear close-ups) — minimal graphics, typography on images only. Customer education relies on rich infographics (illustrated how-tos, material comparisons, aftercare protocols) for delivering actionable knowledge. Both modes co-exist; the channel determines the ratio.
The main photography formats used across COCKSTOCK’s operations and channels:
All key angles (front, left, right). High sharpness — stones bright, metal clean, no scratches. Straight posts, round uniform ball ends, clean edges after background removal. Used for Shopee listings, FB product posts, TikTok product channel.
Close-up of styled ear with multiple pieces. Jewelry styled by individual anatomy. Follow trending themes (color, shape, style). Include relatable positions (lobe, helix) alongside statement pieces. The signature COCKSTOCK format — drives the curated ear consulting positioning.
XS: Crop close to single piercing position. S: Close-up full ear, minimal face. M: Portrait of model. L: Shows outfit context. Priority: XS+S. Models: healthy, polished, modern beauty.
Art-directed shoots for seasonal themes. Creative flatlay with fabric swatches, mood props. Drives Instagram grid aesthetic and seasonal color rotation.
Customer feedback photos by position/combo. KOL collaboration with/without pricing. Weekly, monthly, seasonal roundups.
6 illustrated educational cards sent to every customer via Zalo OA after piercing: VỆ SINH (cleaning), SƯNG (swelling), LỆCH (misalignment), BUMP (bump ID), CHĂM SÓC (care tips), XỎ RỐN/NHŨ (body piercing). Color-coded by topic. CS Aftercare branding.
Mixset reference
SEO reference: Curated ear stacking grid — 4 distinct styling compositions showing jewelry pairing across helix, conch, lobe positions. Gold and silver mixed-metal styling.
Catalogue reference — proximity M
SEO reference: Catalogue proximity level M — portrait with multiple ear piercings visible, styled outfit context. Clean studio lighting, editorial grade.
Concept / position detail pairs
Photography reference — Position detail format: Top — Double Helix split comparison (blue CZ butterfly + lavender CZ studs). Bottom — Flat pairing with pink CZ theme (Helix+Lobe vs Conch+Lobe). Both demonstrate the 'same model, different styling' comparison format used across SEO articles.
Catalogue Photography Examples
On-ear styling at M and S proximity:
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Concept / Campaign Photography
Blue series seasonal concept shoot:
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O4G2DLE Blue Series campaign: consistent studio backdrop, beauty-editorial lighting. Multiple piercings per model. Defines quarterly campaign shoot standard.
Mixset Close-Up Examples
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Q8V6DHN XS proximity mixsets: gold floral, silver constellation, conch detail, helix mix, tragus, daith, rook, lobe arrangements. Scroll to browse.
Product photography covers Day 1 (stills/flatlay, no model) and Day 3 (mixset ear macro) of the quarterly shoot cycle. These assets feed e-commerce, social media product drops, catalog, and consultation tools.
Product Photography for 925 Silver & Titanium Lines V2.1
Product education format: hero macro + material callouts + flatback vs butterfly comparison + top variety grid + on-ear application. This format serves both e-commerce and social media education posts.