Short Video
Video / Reels Types LOCKED
The main video formats across COCKSTOCK’s digital funnel:
Close-up piercing process. Real technique, real reactions. Shows needle precision and piercer skill. Highest engagement format on TikTok. Drives studio visit intent.
Position explainers, bump guides, pain rankings, gun vs needle, aftercare walkthroughs. Voiceover or text-on-screen. Cross-posted to SEO articles on cockstock.com.vn.
Product demos, hold-and-wear, rotation shots, styling. Drives Shopee traffic. Multi-angle product interaction. Future TikTok Shop integration.
Self-shot customer or KOL experience vlog. Before/during/after flow. Shows full COCKSTOCK journey — consultation, room, piercing, aftercare delivery. Authentic, unscripted.
Zodiac-based earring recs, personality-based styling. Highest viral potential (~6.2M views on Aries video). Drives awareness + lifestyle brand positioning.
Sale announcements, seasonal reminders, event promos. Text overlays, meme formats, creative hooks. Voiceover + mixset imagery.
87+ videos per quarter. This chapter contains actual production templates extracted from Q1 2026 operations (75-sheet tracker).
POV: Thợ Xỏ KOL — Scene Template HERO FORMAT
| Scene | Action | Cam | Notes |
|---|---|---|---|
| HOOK | POV: Cute/insightful exchange between piercer & KOL | POV | Land within 2 seconds. Natural dialogue. |
| TRƯỚC XỎ — TƯ VẤN | |||
| Khách nói nhu cầu | Customer explains what they want | POV | Music: instrumental techno/lo-fi, low level |
| Kiểm tra cấu trúc tai | Piercer examines ear anatomy using iPad | POV | Show catalogue/iPad — never just verbal |
| Tư vấn mã khuyên | Recommend jewelry code + pop-up overlay | POV | Say “chốt đuôi khuyên” NEVER “đít khuyên” |
| Cam kết | Customer signs consent form | POV | Transition marker to preparation phase |
| TRƯỚC XỎ — CHUẨN BỊ (Gloves 100%, music drops to near-silent) | |||
| Lấy gạc, lót, khay | Retrieve from UV cabinet | POV | ASMR of preparation. Each action visible. Sterilization sequence must be complete. |
| Bóc seal khuyên | Unseal jewelry, dip in alcohol | POV | |
| Đánh dấu vị trí | Mark with ink-dipped cotton tip | POV | |
| Đưa gương check | Customer verifies position | POV | |
| Vệ sinh tai | Sterilize ear with alcohol gauze | POV | |
| Bóc kim xỏ | Unseal new needle | POV | |
| GIAI ĐOẠN XỎ | |||
| Xỏ | The piercing | POV+close | Needle path clearly visible, not blocked by hand |
| Luồn rút khuyên | Thread jewelry, remove needle | POV+close | Clear visibility, no hand obstruction |
| Đeo khuyên | Attach top/end | POV+close | |
| SAU XỎ | |||
| Vệ sinh + Hướng dẫn | Clean ear, brief aftercare, ask for Zalo | POV | Before/After at the end as climax (matched angles) |
Xỏ Cận — Close-Up Piercing HIGH PRIORITY
ASMR-adjacent extreme close-up compilation. 3-4 customers, 15-30 seconds. Music: hyperpop/electronic (oklou, SOPHIE, Arca). Q1 feedback: increase brightness, rotate frame for vertical ear position.
Zodiac Series — Typography Specs TEMPLATE
Slay Day — Product Showcase TEMPLATE
| Scene | Action | Text |
|---|---|---|
| HOOK | Swatch 20+ pieces on board/hand | "6 mixset khuyên bạc — Slay Day" |
| MIXSET 1 | gảy khuyên (flick) | Monslay |
| MIXSET 2 | vuốt tai (stroke) | Tueslay |
| MIXSET 3 | chạm khuyên (touch) | Wedneslay |
| MIXSET 4 | đeo khuyên (put on) | Thurslay |
| MIXSET 5 | gõ vành tai (tap rim) | Frislay |
| MIXSET 6 | vuốt tóc (sweep hair) | Saturslay |
Nhịp edit V2.2
2 cấp độ nhịp chính, áp dụng theo series code:
X/POVKOL, X/POVBABY, E/EDUPIERCE — nhịp kể chuyện, giữ tempo tự nhiên, cho phép viewer hấp thụ nội dung.
K/MOTD, K/SKUANGLE, K/BUNDLE, X/CLOSEUP — nhịp nhanh, dynamic, giữ attention trong 15-30s.
Mức zoom V2.2
7-level zoom scale cho framing video, từ cận nhất đến xa nhất:
| Level | Mô tả | Frame Coverage |
|---|---|---|
| XXS | Extreme close-up — chi tiết khuyên/vị trí xỏ | >90% tai trong frame |
| XS | Close-up — toàn bộ tai hoặc vùng xỏ | ~70-90% tai |
| S | Tight — tai + phần khuôn mặt | ~50-70% tai |
| M | Medium — nửa khuôn mặt + tai | ~30-50% tai |
| L | Full face — toàn bộ khuôn mặt | Full face |
| XL | Full body — toàn thân | Full body |
| XXL | Environmental — bối cảnh studio/không gian | Environmental |
Color Grading V2.2
Skin tone phải tự nhiên, không over-saturate hoặc desaturate. Da Việt Nam có undertone warm — giữ nguyên.
Shadow giữ detail, không crush blacks. Đảm bảo khuyên và chi tiết trong vùng tối vẫn nhìn rõ.
Warm, clean, slightly lifted. Không cold/blue cast. Phù hợp với brand palette (cream, champagne, warm neutrals).
Chuyển cảnh V2.2
Nguyên tắc chuyển cảnh cho toàn bộ video content:
Âm nhạc V2.2
Quy tắc phụ đề V2.2
Pending: Cần build per-series subtitle rules riêng cho từng series code (font, size, position, color). Hiện tại áp dụng rule chung từ Zodiac series: Mallory Cmpt Medium, size 9, #FFFFFF, accent #F4C70F, position (0, 830).