Piercing Service
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Chapter K

Piercing Service

Piercing Service

Piercing Services — Full Pricing LOCKED

Kids Piercing — Sensitivity-First

Kids piercing

All-in service fees from 108K VND (lobe) to 270K (body). Needle + sterilization + consulting + downsize check-in included. Jewelry is separate — chosen during consulting by material tier (Ti F-136, SS 316L, S925, 18K plated).

Pricing below reads from src/data/pricing.ts — single source of truth shared with the customer-facing /bang-gia page. Update prices there; this table rebuilds automatically.

Tai — Cơ bản

Lobe và helix — những vị trí phổ biến nhất, thời gian lành nhanh nhất.

Vị trí Giá Thay khuyên Lành hoàn toàn
Lobe (Dái tai 1, 2, 3) Lobe 108.000đ 1-2 tháng 3-6 tháng
Helix (Sụn vành tai) Helix 135.000đ 1-3 tháng 3-9 tháng
Forward Helix (Sụn kép vành tai) Forward Helix 149.000đ 1-3 tháng 3-9 tháng

Tai — Nâng cao

Các vị trí sụn phức tạp hơn, cần tư vấn anatomy kỹ trước khi xỏ.

Vị trí Giá Thay khuyên Lành hoàn toàn
Rook / Daith / Snug (Sụn kép) Rook, Daith, Snug 149.000đ 1-3 tháng 3-9 tháng
Conch (Tai trong) Conch 149.000đ 1-3 tháng 3-9 tháng
Flat (Sụn phẳng tai trong) Flat 149.000đ 1-3 tháng 3-9 tháng
Tragus / Anti-Tragus (Sụn tai con) Tragus / Anti-Tragus 149.000đ 1-3 tháng 3-9 tháng
Industrial (Sụn đối xứng) Industrial 210.000đ 1-3 tháng 6-12 tháng

Cơ thể

Xỏ ngoài tai — mũi, môi, rốn, lưỡi và các vị trí đặc biệt.

Vị trí Giá Thay khuyên Lành hoàn toàn
Nostril (Cánh mũi) Nostril 180.000đ 1-3 tháng 3-9 tháng
Septum (Vách mũi) Septum 270.000đ 1-3 tháng 3-6 tháng
Navel (Rốn) Navel 230.000đ 1-3 tháng 6-12 tháng
Collarbone (Xương quai xanh) Collarbone 210.000đ 1-3 tháng 6-12 tháng
Eyebrow (Chân mày) Eyebrow 210.000đ 1-3 tháng 3-9 tháng
Lip (Môi) Lip 210.000đ 1-3 tháng 3-9 tháng
Lip Skin (Da môi) Lip Skin 270.000đ 1-3 tháng 3-9 tháng
Smiley (Dây chằng) Smiley 270.000đ 1-3 tháng 3-9 tháng
Tongue / Head Tongue (Lưỡi) Tongue 270.000đ 1-3 tháng 3-6 tháng
Nipple (Nhũ) Nipple 270.000đ 1-3 tháng 6-12 tháng

Ear Curation & Style Consulting PENDING — CRITICAL

⚠ Critical V2 Gap — Ear Destination Framework

This section is the core V2 differentiator: the “Ear Destination” concept — personalized ear stacking as a lifestyle discipline. Every other chapter references it (Brand Strategy, Content Angles Tree, Verbal Identity). It’s the consulting framework that sets COCKSTOCK apart from “professional piercing” competitors.

What this section will contain when filled:

  • Ear Destination definition — the mental model for treating an ear as a design canvas, not a list of isolated piercings
  • Anatomy-first consulting flow — how to read an individual’s ear structure before recommending positions
  • Position compatibility matrices — which combinations work together vs. create conflicts (physical, stylistic, healing-sequence)
  • Curated stacking templates — pre-validated starter stacks by ear type, style preference, and occasion
  • Example consultations — walked-through real customer journeys from first inquiry to final curated plan
  • Staging over time — how to plan a 6/12/24-month piercing roadmap per customer

Status: Awaiting internal framework documentation from the consulting team. Q2 2026 target. Do not fake-fill — this is the signature deliverable and must come from real practice.

Hot Mixset — Curated Ear Styling Examples

From the COCKSTOCK catalogue — curated multi-piercing combinations used for style consulting and social content. These are the visible output of the Ear Destination framework even though the written framework is still pending above.

Hot Mixset 1
Hot Mixset 2
Hot Mixset 3
Chain jewelry — Lobe 1 ♥ Mid Helix, Lobe ♥ Helix

Ear curation example — Chain jewelry: “Lobe 1 ♥ Mid Helix” and “Lobe ♥ Helix” chain connections. This jewelry type physically links two positions, making the curated ear a unified composition rather than separate piercings. A key differentiator in the consulting experience.

Service Standards LOCKED

Piercing Team

Certified medical team (nurses + doctors). Each piercer has 10,000–30,000+ piercing experience. APP (US Association of Professional Piercers) standard certification with epidemiology training. Disease screening at intake for every customer.

Equipment & Facilities

Kim xỏ 1 lần Precision USA — DuPont coated needles
COCKSTOCK sterilization equipment — UV-C, Statim 2000E, UV cabinet

Equipment branding: Left — Precision Needles (USA) product box. “Kim xỏ 1 lần, tráng nhiệt với 1 lớp phim trơn DuPont.” Right — 3-tier sterilization system: Đèn UV-C Philips (air sterilization in piercing rooms), Máy Hấp Statim 2000E (124-134°C tool autoclave), Tủ UV Fatz (sterile storage for unused tools).

Precision COATED needles — imported from US, single-use, sealed, DuPont™ Dryfilm thermal coating. Statim 2000-E autoclave (dental-grade, 124–135°C). Ultrasonic cleaning equipment. Philips UVC air purifiers for room disinfection. 10 piercing rooms across 4 locations.

Xỏ Êm — Gentle piercing with Precision needles
An Tâm — Statim 2000E sterilization at 124-134°C
Chăm Khéo — Professional piercing studio and medical team

SEO reference — 3 Service Pillars: “Xỏ Êm” (Gentle Pierce) — US Precision needles with DuPont™ coating. “An Tâm” (Peace of Mind) — Statim 2000E autoclave + UV sterilization. “Chăm Khéo” (Skilled Care) — professional medical team + spa-grade studio.

Consulting SOPs LOCKED

Standardized processes from internal training documents. Two parallel tracks: piercing consulting and jewelry sales consulting.

B1 — Tiếp đón: Open door proactively, smile, bow ~30°, greet "Cockstock xin chào!"

B2 — Tìm hiểu nhu cầu: Observe to predict needs. Ask: "Bạn cần chúng mình hỗ trợ gì ạ?" or "Bạn đang có dự định xỏ khuyên hay mua khuyên ạ?"

B3 — Đánh giá vị trí & Tư vấn: Guide to consulting area. Wash hands. Examine ear structure — assess if position is feasible (sufficient space, cartilage structure compatible, not too thin). Use trained anatomy knowledge. Recommend suitable positions based on individual anatomy.

B4 — Chọn khuyên & Up/Cross-sell: Introduce Titanium first (for new piercings), then other materials. Help customer try display pieces. Proactively suggest additional piercings (upsell) and additional jewelry for existing piercings (cross-sell). Promote active campaigns.

B5 — Thanh toán & Cam kết: Issue numbered tray. Guide to cashier. Place new jewelry in numbered tray. Guide customer through Services Agreement form. Explain rights, obligations, risks, warranty.

B6 — Tiễn khách: Check on customer. Open door. Smile, bow, "Cockstock cảm ơn ạ."

B1-B2: Same greeting + needs assessment as piercing consultation.

B3 — Đánh giá & Tư vấn phối: Assess piercing site condition. Check if hole can accept all jewelry types. Style consultation — observe current jewelry, ask preferences (stone, shape, hoop).

B4 — Tư vấn khuyên + Upsell: If hole accepts all types: introduce by material tier (Titan → Steel → Alloy). If hole has limitations: explain why certain jewelry won't work (post length, design). Upsell additional jewelry. Cross-sell new piercings + medical check.

B5-B6: Same payment + send-off as piercing consultation.

Chuẩn bị: Seat customer. Receive jewelry. Confirm position + size. Prepare sterilized tools: clamp in tall alcohol cup, jewelry soaking in short cup 1, saline cotton in short cup 2.

Tư vấn: Check piercing age + condition. Assess healing signs (bump, redness, swelling, pain, pus). If signs of active issues → recommend medical check instead of jewelry change.

Tháo: Gloves on. Remove old jewelry. Simple positions (lobe, helix, flat, conch, tragus, rook, daith): standard labret removal. Special positions (lip, nose, navel, eyebrow, industrial, septum): position-specific techniques documented.

Vệ sinh: Soak new jewelry + taper in alcohol. Wipe both sides clean. Clean piercing site with saline.

Thay (ear/eyebrow): Insert through front of hole. Watch back exit while threading. Use taper for guidance. Screw top on firmly.

Thay (special/body): Lip — clamp and stabilize. Navel — insert curved barbell from underneath. Nose — L-shaped: thread from inside. Septum — use circular motion technique.

Kết thúc: Ask: "Mình rửa sạch và gói khuyên cũ cho bạn nhé?" Clean workspace immediately. No blood/debris left on surface.

B1 — Tiếp đón: Open door, smile, bow, greet "Cockstock xin chào!"

B2 — Tìm hiểu nhu cầu: Observe. Ask about specific concerns.

B3 — Kiểm tra sơ bộ & Phân nhóm: Guide to consulting area. Wash hands. Initial visual assessment of piercing. Categorize customer by issue type.

B4 — Tạo phiếu: Collect personal info + piercing history. Create medical check form. Check piercing history in system.

B5 — Hướng dẫn lên phòng y tế: Hand form to customer. Guide to medical room upstairs. Thank customer.

Customer FAQ Scripts LOCKED

Standardized answers to the most common customer questions — from internal “THẮC MẮC THƯỜNG GẶP” training document. These scripts define COCKSTOCK’s voice in face-to-face interactions.

"Xỏ có đau không?" → "Chỉ nhói 1 chút và trải qua rất nhanh, thợ xỏ bên mình làm sẽ rất nhanh và nhẹ tay."

"Lỗ xỏ bao lâu lành?" → Position-specific: Lobe 1.5mo jewelry change → 4mo stable. Cartilage positions longer. Depends on hygiene + downsize timing.

"Bao lâu hết đau?" → "Khoảng 30 phút là hết đau. Sau đó hơi nhức nhẹ 1-2 ngày."

"Bao lâu thay khuyên được?" → Position-dependent. Basic rule: "hết đau nhức và khô là thay được."

"Bao lâu nằm nghiêng được?" → After downsize (3 weeks–1 month). Still recommend minimizing pressure.

"Xỏ 2 bên cùng lúc?" → Lobe OK with caution. Cartilage: recommend one side at a time — sleeping issues, double healing burden.

"Tại sao không xỏ vòng?" → Hoops have large contact area → easy to snag, constant pressure on new piercing. Straight labret recommended for healing period.

"Có cần ăn kiêng?" → "Theo đúng lí thuyết là không cần ăn kiêng" — no clinical evidence. Focus on hygiene, not diet.

"Hay bị lên Bump à?" → "Bump có thể hết được nếu được chăm sóc, vệ sinh tốt. Bump thực tế chỉ là mụn nước" — many contributing factors (hygiene, snagging, sleeping, wrong jewelry). Not a COCKSTOCK-specific issue.

"Dễ bị Bump không?" → "Không đâu, nếu lỗ xỏ được cậu chăm sóc, vệ sinh cẩn thận."

"Đào thải khuyên là gì?" → Friction between jewelry and skin → skin erodes, pushes jewelry out. Typically 3-6 months, varies by individual.

"Downsize là gì?" → Shortening post length to fit after initial swelling subsides (typically 3 weeks–1 month). Prevents shifting, snagging, and bump formation.

"Titan và thép y tế khác gì?" → Titanium advantages: (1) Internal threading — smoother insertion, faster healing. (2) No nickel — zero allergy risk. (3) Lighter weight. (4) Mirror polish — less friction.

"Sao giá sản phẩm cao hơn?" → "Hàng tuỳ chất lượng, bên mình luôn có hàng đặt riêng nên giá đang tốt nhất thị trường rồi."

"Giá lỗ xỏ cao hơn?" → Equipment quality (US needles), free medical check included. "Thực ra là rẻ hơn vì bên khác không bao gồm khuyên."

"Ít hàng mới quá?" → "Hàng mới đang được trưng bày theo từng danh mục trên bảng khuyên."

Consulting insight — Cartilage position rule: “Sụn vành tránh tư vấn đá góc cạnh như sao, tam giác, vuông” — avoid recommending angular stone shapes (star, triangle, square) for cartilage rim positions. These shapes have points that catch on hair and clothing, increasing bump risk.

Customer Journey LOCKED

The piercing experience follows a structured 4-step journey designed to ensure informed consent, personalized service, and long-term satisfaction:

Step 1 — ConsultCustomer receives consulting for desired piercings + personalized style development. Piercers analyze ear anatomy and provide styling guidance. Unlimited trial markings until satisfied.
Step 2 — ChooseCustomer selects earrings/jewelry for the piercing(s), additional jewelry for future changes, pieces for existing piercings, and/or piercing accessories.
Step 3 — Agree & PayCustomer signs the Services Agreement form and pays the service fee + product cost. The agreement form is split into two parts: COCKSTOCK keeps one half (sealed stamp), customer keeps the other. Designed to be read while waiting.
Step 4 — PierceThe piercing procedure. Precision USA needles with DuPont™ Dryfilm coating. Numbing spray available on request. Each piercer has 10,000–30,000+ piercings of experience.

Services Agreement Forms LOCKED

Four agreement forms currently in use across all four stores. These are critical brand touchpoints — the most detailed printed collateral customers interact with.

Form Variants

v6 Pink — ParentsMost detailed form. For parents/guardians + children. Captures: parent info, child info, special considerations (hemophilia, hepatitis, medication, keloid history, cosmetic surgery), COCKSTOCK commitments (4 items), customer commitments (6 items), warranty policy (4 items). Includes CS Aftercare QR, 3-step cleaning protocol, jewelry wear/remove instructions.
v5 StandardBase agreement for all customers. Same structure as Pink but for general audience. Available in Vietnamese + English versions.
v1 AftercareFor non-COCKSTOCK piercing customers seeking aftercare. 50,000 VND fee per session. Covers: assessment, cleaning, bump treatment (<4mm), mild inflammation. Bumps >4mm or severe inflammation = consultation only.

Agreement Form Design

v6 Pink — Front (Parents)
v6 Pink — Service Experience
v5 English — Front
Aftercare Registration Form

Top: v6 Pink (parents) front & service pages. Bottom: v5 English front, Aftercare registration form. Forms split into two halves — COCKSTOCK keeps one, customer keeps the other.

Special Considerations Screening

All forms include a health screening section. Six conditions flagged at intake:

Current fever / illness / reduced immunity
Hemophilia or Von Willebrand Disease (blood clotting disorders)
Currently on medication or receiving treatment
History of keloid scar formation
Prior cosmetic surgery at the desired piercing position
Hepatitis A/B, diabetes, or blood-borne diseases
Pregnant or breastfeeding (v5 standard form)

Warranty Policy (from Agreement)

4.1 Re-pierceFree re-piercing if misaligned due to COCKSTOCK fault within 7 days. A new position is pierced; the misaligned site receives aftercare support.
4.2 Unlimited aftercareIf piercing encounters common complications (inflammation, bumps, hypertrophic scars), COCKSTOCK provides complimentary in-store consultation and medical support with no time limit.
4.3 Pre-existing conditionsFor complications from keloids, underlying diseases, or prior cosmetic interventions, COCKSTOCK provides first-aid hygiene and advises appropriate treatment.
4.4 Third-party disclaimerCOCKSTOCK is not liable for complications arising from treatments/interventions by third parties.

Service Experience (Before / During / After)

Page 2 of all agreement forms communicates the service experience in three phases:

Before — SafetyAutoclave sterilization at 124°–134°C + UV cabinet storage. UV-C air sanitization. Epidemiological safety training for all piercers.
Before — ConsultAnatomical assessment of each piercing location. Styling guidance. Unlimited trial markings.
During — PiercePrecision USA needles heat-coated with DuPont™ Dryfilm. Experienced piercers ensure precise placement and angle. Numbing spray available on request.
After — CareZalo OA + hotline support with qualified nurses/doctors. Lifetime warranty for medical support, hygiene, jewelry changes. Follow-up calls and appointment reminders.

Contact & Connectivity

Hotline (HN & SGN)024-6865-2446
ZaloUsed for piercing/aftercare history lookup. Customer registers with Zalo phone number on the agreement form.

Aftercare Service LOCKED

Aftercare is integrated into the Pierce pillar — it is not a separate business arm. 2 dedicated medical aftercare rooms (Tam Khương HN + CMT8 SGN). Zalo OA hotline for 24/7 remote consultation.

Aftercare Tiers

Basic (Free for all)General consultation, cleaning guidance, Zalo OA remote support. Available to anyone — not just COCKSTOCK customers.
Premium (Free for CS customers)5 levels: Zalo consultation → In-store inspection → Doctor/nurse-led deep inspection → Downsize support (~1 month post-piercing) → Full recovery companionship.

Service USPs LOCKED

PriceAll-in packages from 99K–270K+ VND. Student-accessible. No hidden fees — price includes needle, initial jewelry, and lifetime aftercare access.
ProcessNeedle-only (never gun). Internal-threaded jewelry with flat labret backs. Angles adjusted to individual anatomy. US-imported Precision COATED needles with DuPont™ film.
TeamIn-house medical team with certified credentials. Free aftercare for all COCKSTOCK piercing customers. 24/7 Zalo support.
FacilitiesDental-grade sterilization (Statim 2000-E). UVC air purification (Philips). Modern, spa-like environment. Central city locations near popular spots.

Bảng giá xỏ theo vị trí V2.5 — synced with cockstock.com.vn/lichxogiaxo

Bảng giá đầy đủ đã được chuyển sang ở đầu chương (Piercing Services — Full Pricing) — một component duy nhất cho cả 3 nhóm (Tai cơ bản, Tai nâng cao, Cơ thể), đọc từ src/data/pricing.ts. Giá bên dưới chỉ để tham chiếu nhanh và đã đồng bộ với giá mới nhất trên website (tháng 4/2026).

Tóm lược

Tai — Cơ bản

Lobe và helix — những vị trí phổ biến nhất, thời gian lành nhanh nhất.

Vị trí Giá
Lobe (Dái tai 1, 2, 3) Lobe 108.000đ
Helix (Sụn vành tai) Helix 135.000đ
Forward Helix (Sụn kép vành tai) Forward Helix 149.000đ

Tai — Nâng cao

Các vị trí sụn phức tạp hơn, cần tư vấn anatomy kỹ trước khi xỏ.

Vị trí Giá
Rook / Daith / Snug (Sụn kép) Rook, Daith, Snug 149.000đ
Conch (Tai trong) Conch 149.000đ
Flat (Sụn phẳng tai trong) Flat 149.000đ
Tragus / Anti-Tragus (Sụn tai con) Tragus / Anti-Tragus 149.000đ
Industrial (Sụn đối xứng) Industrial 210.000đ

Cơ thể

Xỏ ngoài tai — mũi, môi, rốn, lưỡi và các vị trí đặc biệt.

Vị trí Giá
Nostril (Cánh mũi) Nostril 180.000đ
Septum (Vách mũi) Septum 270.000đ
Navel (Rốn) Navel 230.000đ
Collarbone (Xương quai xanh) Collarbone 210.000đ
Eyebrow (Chân mày) Eyebrow 210.000đ
Lip (Môi) Lip 210.000đ
Lip Skin (Da môi) Lip Skin 270.000đ
Smiley (Dây chằng) Smiley 270.000đ
Tongue / Head Tongue (Lưỡi) Tongue 270.000đ
Nipple (Nhũ) Nipple 270.000đ
Khuyến mãi (áp dụng đồng thời): Xỏ 2 vị trí giảm 10% · Xỏ 3 vị trí trở lên giảm 15% · Xỏ nhí 2 lobe giảm 10%. Giá CHƯA bao gồm khuyên — khuyên tính riêng theo chất liệu và mẫu mã.

Tài liệu Caresoft — Bảng giá & Khuyến mãi

Bảng giá xỏ — vị trí tai
Bảng giá xỏ — trẻ em
Benefit dịch vụ xỏ — Xỏ Chuẩn Êm, Chăm Khéo, An Toàn
Benefit dịch vụ xỏ nhí — Chu Đáo, Khuyên Chuẩn, Uy Tín
Khuyến mãi xỏ — Giảm 10% khi xỏ 2, Giảm 15% khi xỏ 3
Khuyến mãi xỏ nhí — Xỏ 2 bên giảm 10%

Tài liệu từ hệ thống Caresoft (chatbot khách hàng). Bảng giá, benefit dịch vụ và khuyến mãi cho người lớn và trẻ em.