Operations
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Operations

Operations

Consulting SOPs V2.1

Piercing Flow (6 Steps)

Piercing SOP

Jewelry Flow (6 Steps)

Jewelry SOP

Cashier Process LOCKED

From “Quy trình thu ngân T8/2025” — standardized across all 4 locations.

QUY TRÌNH THANH TOÁN — Payment Flow 6 steps

B1 — Chào đón: Smile, greet at cashier counter.

B2 — Xác nhận: Retrieve numbered tray. Present products for customer verification. Confirm services selected.

B3 — Thông tin KH: Collect customer information for records.

B4 — Thanh toán: Accept cash / bank transfer (QR code) / card (POS machine). Announce total. Print receipt. Return change if applicable.

B5 — Bảo hành: Remind customer to keep receipt. Explain warranty policy. For piercing customers: guide through Services Agreement, then direct to piercing room. For jewelry-only: explain product care.

B6 — Tiễn khách: Thank customer. Direct to next service area or send off.

CHỐT HÒM GIAO CA — End-of-Shift Reconciliation Daily

1. Check revenue on POS software. Enter into daily report by category: cash, bank transfer, card.

2. Count physical cash — reconcile with software total.

3. Reconcile bank transfers received vs software.

4. Settle POS machine (password: 0000). Match card totals.

5. Handover any discrepancies/issues to next shift.

6. Write cash count slip → sign → photograph → post to Base channel.

Threshold for investigation: ≥35,000 VND discrepancy (over or under).

Problem Resolution Protocols LOCKED

From “XỬ LÝ VẤN ĐỀ PHÁT SINH” — escalation order: Leader → Supervisor → Staff.

Payment Errors Card/transfer failures

Card decline (POS took money but didn’t register): Apologize → guide customer to alternative payment → report to accounting for reconciliation. Max 2 business days to resolve.

Bank transfer not received: Screenshot customer’s transfer confirmation → verify manually → process order if confirmed.

Customer Complaints — Piercing Post-piercing issues

Receive info: Ask about piercer, current condition, specific complaint, timeline.

Resolution: Bring customer to piercer + nurse for direct examination. Identify root cause. Explain clearly and sincerely.

Tone: “An ủi, xin lỗi và động viên khách” — comfort, apologize, encourage. Never dismiss. If compensation needed → report to management with full details.

Customer Complaints — Product Jewelry defects/returns

Assess: Understand customer’s desired outcome (exchange, refund, replacement). Determine cause of defect (manufacturing, wear, misuse).

Resolution: Check purchase date and receipt. If within warranty and unused → exchange. If used/worn → explain sincerely, offer alternatives. Compensation cases → escalate with full documentation.

Authority Inspections Police/tax/market authority

Protocol: Ask purpose of inspection. Ask what documents are needed. Do NOT let inspectors access internal areas (cashier, storage, piercing rooms).

Defer: “Owner/manager is not present, we will contact you proactively.” Do not provide store information.

Escalate: Call Anh Huy immediately.

Emergency — Power Outage Operational continuity

Finish all in-progress piercing and medical check customers first. Investigate cause. Report to management for repair. Comfort waiting customers with clear communication.

6 Golden Standards LOCKED

The “6 Tiêu Chuẩn Vàng” — a key piece of social content that demonstrates COCKSTOCK’s operational philosophy. Uses emoji-anchored numbered lists, bold statements, a “myth → fear → reassurance” narrative arc, and closes with warmth.

1. Kim xỏ 1 lần nhập khẩu Mỹ — single-use US-imported Precision needles opened in front of customer
2. Thợ xỏ có chứng chỉ APP, được đào tạo an toàn dịch tễ — APP-certified piercers with epidemiology training
3. Tiệt trùng Statim 2000-E ở 124-135°C — dental-grade sterilization
4. Khử khuẩn không khí Philips UV-C — UV-C air disinfection
5. Đội ngũ y tế chuyên trách riêng — exclusive in-house medical team
6. Sàng lọc bệnh lý tại cửa — disease screening at intake

V0.3 Operational Values LOCKED

Trách Nhiệm + Tử Tế (Responsibility + Kindness)
Applied toward: customers (deliver on promises, go beyond expectations), colleagues (mutual respect, knowledge sharing, team support), and partners (fair dealing, transparent communication). These are the HR/operational values from the 2023 onboarding deck — separate from but complementary to brand values.

Kids & Family Content Rules LOCKED

DO
Frame parents as the customer — the child is the beneficiary
Show happy, smiling children with their new earrings
Always mention parental consent requirement: “All children’s piercings require a parent or legal guardian present”
Focus on the result (beautiful earrings!) and the gentle process
DON’T
Never mention pain, needles, or discomfort in kids-facing content
Never show crying, fearful, or distressed children — even in “before” contexts
On TikTok: approach kids content with caution — review by brand manager for platform-appropriateness and comment risk. Consider disabling comments on kids-focused TikToks.

Do’s & Don’ts Master List LOCKED

This is designed as a living, growing list throughout the project. New rules are added as they are established.

UNIVERSAL DO’S
Always write COCKSTOCK in ALL-CAPS
Vietnamese leads, English supports — in all communications
Include Shopee affiliate link + product images on ALL Facebook jewelry posts
Use seasonal color palette rotation on Instagram grid
Follow APP (US Association of Professional Piercers) standards in all service messaging
Use Mallory Medium ALL CAPS + Fraunces 28pt Bold on TikTok thumbnails
Maintain 50/50 brand vs customer content ratio in IG highlights
Use standardized album naming for photo data management
Toggle ALL-CAPS vs lowercase on social media based on mood (commanding vs casual)
Use practicaltypography.com as canonical typography reference
Always use high-quality, well-lit imagery and video
Always include a CTA (book, shop, learn, save, share) in every post
Always credit piercers, photographers, and KOL/KOC partners
Always tag the correct COCKSTOCK handles per platform
Always use implant-grade / ASTM / APP language when discussing materials
Always show diverse ear anatomies, skin tones, genders, and ages
Always proofread for Vietnamese diacritics accuracy
Always use the approved logo animation as video outro
Always respond to customer questions and comments promptly
Always frame piercing as a positive, celebratory, fashion-forward experience
Include English subtitles on all video content
UNIVERSAL DON’TS
Never use “Happy New Ear / Chúc Mừng Tai Mới” — killed in V2
Never reference Jester or Innocent archetypes — fully retired, no trace
Never use Title Case as system-wide default — BANNED
Never use “Clinic + Sensible + Down-to-Earth” visual mood — retired
Never reference @cockstockpiercing TikTok handle — dead, non-functional
Never promise specific healing timelines — every body is different
Never recommend home bump treatment (squeezing/popping) — direct to professionals
Never use the 3-pillar model (Pierce/Shop/Aftercare) — V2 is 2 pillars
Never show blood, excessive swelling, or negative healing outcomes in content
Never use fear-based messaging (“don’t go to cheap places or you’ll get infected”)
Never mention competitors by name in content
Never write “Cockstock” or “Cock Stock” — always ALL-CAPS COCKSTOCK
Never use “surgical steel” — use “implant-grade” or specific ASTM/APP certifications
Never use “ear party” — this is a competitor term (Studs)
Never use “after-care” or “after care” — always one word: “aftercare”
Never use desaturated, dark, or aggressive color grading in video
Never use aggressive or horror music in any content