Photography
Photography Types LOCKED
Content Strategy — Two Visual Modes: Social media favors editorial photography (model shots, concept shoots, curated ear close-ups) — minimal graphics, typography on images only. Customer education relies on rich infographics (illustrated how-tos, material comparisons, aftercare protocols) for delivering actionable knowledge. Both modes co-exist; the channel determines the ratio.The main photography formats used across COCKSTOCK’s operations and channels:
FLATLAY Product
All key angles (front, left, right). High sharpness — stones bright, metal clean, no scratches. Straight posts, round uniform ball ends, clean edges after background removal. Used for Shopee listings, FB product posts, TikTok product channel.
MIXSET Ear styling
Close-up of styled ear with multiple pieces. Jewelry styled by individual anatomy. Follow trending themes (color, shape, style). Include relatable positions (lobe, helix) alongside statement pieces. The signature COCKSTOCK format — drives the curated ear consulting positioning.
SEO reference: Curated ear stacking grid — 4 distinct styling compositions showing jewelry pairing across helix, conch, lobe positions. Gold and silver mixed-metal styling.
CATALOGUE — 4 Proximity Levels Model/lookbook
XS: Crop close to single piercing position. S: Close-up full ear, minimal face. M: Portrait of model. L: Shows outfit context. Priority: XS+S. Models: healthy, polished, modern beauty.
SEO reference: Catalogue proximity level M — portrait with multiple ear piercings visible, styled outfit context. Clean studio lighting, editorial grade.
CONCEPT / CREATIVE Seasonal
Art-directed shoots for seasonal themes. Creative flatlay with fabric swatches, mood props. Drives Instagram grid aesthetic and seasonal color rotation.
Photography reference — Position detail format: Left — Double Helix split comparison (blue CZ butterfly + lavender CZ studs). Right — Flat pairing with pink CZ theme (Helix+Lobe vs Conch+Lobe). Both demonstrate the “same model, different styling” comparison format used across SEO articles.
FEEDBACK / KOL Social proof
Customer feedback photos by position/combo. KOL collaboration with/without pricing. Weekly, monthly, seasonal roundups.
CS AFTERCARE INFOGRAPHICS 6 Zalo OA cards
6 illustrated educational cards sent to every customer via Zalo OA after piercing: VỆ SINH (cleaning), SƯNG (swelling), LỆCH (misalignment), BUMP (bump ID), CHĂM SÓC (care tips), XỎ RỐN/NHŨ (body piercing). Color-coded by topic. CS Aftercare branding.
Catalogue Photography Examples
On-ear styling at M and S proximity:
6 catalogue models showing M proximity standard. Diverse models, consistent production quality.
Concept / Campaign Photography
Blue series seasonal concept shoot:
Blue Series campaign: consistent studio backdrop, beauty-editorial lighting. Multiple piercings per model. Defines quarterly campaign shoot standard.
Mixset Close-Up Examples
XS proximity mixsets: gold floral, silver constellation, conch detail, helix mix, tragus, daith, rook, lobe arrangements. Scroll to browse.
Product photography covers Day 1 (stills/flatlay, no model) and Day 3 (mixset ear macro) of the quarterly shoot cycle. These assets feed e-commerce, social media product drops, catalog, and consultation tools.
Product Photography for 925 Silver & Titanium Lines V2.1
Product education format: hero macro + material callouts + flatback vs butterfly comparison + top variety grid + on-ear application. This format serves both e-commerce and social media education posts.