Short Video
Video / Reels Types LOCKED
The main video formats across COCKSTOCK’s digital funnel:
REAL-POV PIERCING @cockstock TikTok
Close-up piercing process. Real technique, real reactions. Shows needle precision and piercer skill. Highest engagement format on TikTok. Drives studio visit intent.
EDUCATION / HOW-TO TikTok + Website
Position explainers, bump guides, pain rankings, gun vs needle, aftercare walkthroughs. Voiceover or text-on-screen. Cross-posted to SEO articles on cockstock.com.vn.
JEWELRY SHOWCASE @cockstock.khuyen
Product demos, hold-and-wear, rotation shots, styling. Drives Shopee traffic. Multi-angle product interaction. Future TikTok Shop integration.
”COME GET PIERCED WITH ME” Vlog
Self-shot customer or KOL experience vlog. Before/during/after flow. Shows full COCKSTOCK journey — consultation, room, piercing, aftercare delivery. Authentic, unscripted.
ZODIAC / LIFESTYLE Viral
Zodiac-based earring recs, personality-based styling. Highest viral potential (~6.2M views on Aries video). Drives awareness + lifestyle brand positioning.
PROMOTION / ANNOUNCEMENT Cross-platform
Sale announcements, seasonal reminders, event promos. Text overlays, meme formats, creative hooks. Voiceover + mixset imagery.
87+ videos per quarter. This chapter contains actual production templates extracted from Q1 2026 operations (75-sheet tracker).
POV: Thợ Xỏ KOL — Scene Template HERO FORMAT
| Scene | Action | Cam | Notes |
|---|---|---|---|
| HOOK | POV: Cute/insightful exchange between piercer & KOL | POV | Land within 2 seconds. Natural dialogue. |
| TRƯỚC XỎ — TƯ VẤN | |||
| Khách nói nhu cầu | Customer explains what they want | POV | Music: instrumental techno/lo-fi, low level |
| Kiểm tra cấu trúc tai | Piercer examines ear anatomy using iPad | POV | Show catalogue/iPad — never just verbal |
| Tư vấn mã khuyên | Recommend jewelry code + pop-up overlay | POV | Say “chốt đuôi khuyên” NEVER “đít khuyên” |
| Cam kết | Customer signs consent form | POV | Transition marker to preparation phase |
| TRƯỚC XỎ — CHUẨN BỊ (Gloves 100%, music drops to near-silent) | |||
| Lấy gạc, lót, khay | Retrieve from UV cabinet | POV | ASMR of preparation. Each action visible. Sterilization sequence must be complete. |
| Bóc seal khuyên | Unseal jewelry, dip in alcohol | POV | |
| Đánh dấu vị trí | Mark with ink-dipped cotton tip | POV | |
| Đưa gương check | Customer verifies position | POV | |
| Vệ sinh tai | Sterilize ear with alcohol gauze | POV | |
| Bóc kim xỏ | Unseal new needle | POV | |
| GIAI ĐOẠN XỎ | |||
| Xỏ | The piercing | POV+close | Needle path clearly visible, not blocked by hand |
| Luồn rút khuyên | Thread jewelry, remove needle | POV+close | Clear visibility, no hand obstruction |
| Đeo khuyên | Attach top/end | POV+close | |
| SAU XỎ | |||
| Vệ sinh + Hướng dẫn | Clean ear, brief aftercare, ask for Zalo | POV | Before/After at the end as climax (matched angles) |
Xỏ Cận — Close-Up Piercing HIGH PRIORITY
ASMR-adjacent extreme close-up compilation. 3-4 customers, 15-30 seconds. Music: hyperpop/electronic (oklou, SOPHIE, Arca). Q1 feedback: increase brightness, rotate frame for vertical ear position.
Zodiac Series — Typography Specs TEMPLATE
Slay Day — Product Showcase TEMPLATE
| Scene | Action | Text |
|---|---|---|
| HOOK | Swatch 20+ pieces on board/hand | ”6 mixset khuyên bạc — Slay Day” |
| MIXSET 1 | gảy khuyên (flick) | Monslay |
| MIXSET 2 | vuốt tai (stroke) | Tueslay |
| MIXSET 3 | chạm khuyên (touch) | Wedneslay |
| MIXSET 4 | đeo khuyên (put on) | Thurslay |
| MIXSET 5 | gõ vành tai (tap rim) | Frislay |
| MIXSET 6 | vuốt tóc (sweep hair) | Saturslay |
Nhịp edit V2.2
2 cấp độ nhịp chính, áp dụng theo series code:
X/POVKOL, X/POVBABY, E/EDUPIERCE — nhịp kể chuyện, giữ tempo tự nhiên, cho phép viewer hấp thụ nội dung.
K/MOTD, K/SKUANGLE, K/BUNDLE, X/CLOSEUP — nhịp nhanh, dynamic, giữ attention trong 15-30s.
Mức zoom V2.2
7-level zoom scale cho framing video, từ cận nhất đến xa nhất:
| Level | Mô tả | Frame Coverage |
|---|---|---|
| XXS | Extreme close-up — chi tiết khuyên/vị trí xỏ | >90% tai trong frame |
| XS | Close-up — toàn bộ tai hoặc vùng xỏ | ~70-90% tai |
| S | Tight — tai + phần khuôn mặt | ~50-70% tai |
| M | Medium — nửa khuôn mặt + tai | ~30-50% tai |
| L | Full face — toàn bộ khuôn mặt | Full face |
| XL | Full body — toàn thân | Full body |
| XXL | Environmental — bối cảnh studio/không gian | Environmental |
Color Grading V2.2
Skin tone phải tự nhiên, không over-saturate hoặc desaturate. Da Việt Nam có undertone warm — giữ nguyên.
Shadow giữ detail, không crush blacks. Đảm bảo khuyên và chi tiết trong vùng tối vẫn nhìn rõ.
Warm, clean, slightly lifted. Không cold/blue cast. Phù hợp với brand palette (cream, champagne, warm neutrals).
Chuyển cảnh V2.2
Nguyên tắc chuyển cảnh cho toàn bộ video content:
Âm nhạc V2.2
Quy tắc phụ đề V2.2
Pending: Cần build per-series subtitle rules riêng cho từng series code (font, size, position, color). Hiện tại áp dụng rule chung từ Zodiac series: Mallory Cmpt Medium, size 9, #FFFFFF, accent #F4C70F, position (0, 830).