Overview
Company Snapshot LOCKED
Hanoi: 34A Cao Bá Quát (Ba Đình) · 77 Tam Khương (Đống Đa)
Saigon: 112 Điện Biên Phủ (Đa Kao, Q1) · 285/46 Cách Mạng Tháng 8 (P12, Q10)
4 cửa hàng COCKSTOCK tại Hà Nội và Sài Gòn.
Editorial fashion-beauty photography — the proven growth channel. Layered neutrals, natural skin, curated ear + nostril jewelry. This is the COCKSTOCK visual identity.
Two Pillars LOCKED
V2 reduced from three pillars to two. Aftercare is now integrated into the Pierce pillar, not a standalone arm. This maps directly to the tagline structure: “Xỏ Xinh + Khuyên Đỉnh” = Pierce + Shop.
PIERCE (XỎ XINH)
Professional piercing services with integrated aftercare. Medical team consisting of nurses and doctors providing free post-piercing care. Follows APP (Association of Professional Piercers, USA) standards. US-imported Precision COATED needles — single-use, sealed, DuPont™ Dryfilm thermal coating for ultra-smooth penetration. Sterilization: Statim 2000-E autoclave (dental-grade, 124–135°C), ultrasonic cleaners, Philips UVC air purifiers. Certified piercers with epidemiology training. Disease screening at intake.
Aftercare Tiers (Integrated)
Basic (Free for all walk-ins): General consultation, cleaning guidance, Zalo OA remote support.
Premium (Free for COCKSTOCK piercing customers): 5 levels of service — Zalo consultation → in-store inspection → doctor/nurse-led deep inspection → downsize support (~1 month post-piercing) → full recovery companionship.
Piercing Service Photography
Ear piercing = 80%+ revenue. Nostril and navel are popular secondary positions. Editorial close-face format: natural skin, glowy makeup, jewelry as the focal point, hair away from ears.
Piercing Positions (Revenue-Weighted)
Equipment & Sterilization
Kids piercing: An Toàn (safe) · Chăm Khéo (skilled care) · Chu Đáo (attentive) · Khuyên Xinh (cute jewelry). The “sensitivity-first” positioning at its most visible.
SHOP (KHUYÊN ĐỈNH)
700+ SKU jewelry accessories across Shopee e-commerce + 4 offline stores. Direct-from-manufacturer sourcing for competitive pricing. Active livestream commerce with up to 70% off + exclusive vouchers.
Material Tiers
Titanium F136 ASTM: Premium, highest biocompatibility. Used in bone/dental implants and iPhones. Mirror-finish polishing. Internal threading. Flat labret backs. CZ stones. Adjustable posts (6.5–8mm). From 139K VND.
Medical Steel 316L: Mid-range, affordable, diverse designs.
S925 Silver: Mid-high, specific styles.
18K Gold/Palladium Plated Alloy: Budget-friendly, most variety. For healed piercings only.
Jewelry Types
Studs (thẳng) · Hoops (vòng) · Iced Studs (đá) · Dangle (xích/thả) · Icon Studs (trơn) · Cuffs (kẹp)
Hoop Sizing & Titanium Features
SEO reference: Hoop product education: on-ear close-up showing slim hoop + stud pairing, with isolated product showing 3 key callouts — "Độ hoàn thiện cao cấp" (premium finish), "Thân thẳng, xỏ mới đeo ngay" (straight post, wear immediately), "Titan F136 an toàn tối đa" (maximum safety).
Collection Photography — Flatlay
Product flatlay style: neutral cream or pastel gradient backgrounds, scattered layout, sparkle effects. Left — Pink CZ collection (bows, hearts, butterflies, stars, chains). Right — Butterfly theme collection showing studs + hoop + chain variations. COCKSTOCK ♥PIERCING branded.
Content insight — "Floating product" format: Pastel gradient background (pink → lavender → mint) with on-ear circles and scattered product. This visual language is distinct from the on-ear photography and used specifically for Shopee/e-commerce product showcase and social media product drops.
Titanium Feature Collections
Product collection deep-dive — "Pinky Titanium": Top row product hero + feature callouts (gentle for new piercings, interchangeable tops, F136 allergy-free). Stone options: basic mounts + shaped mounts (butterfly, flower, heart). Bottom: on-ear examples with product names. This image reveals the interchangeable-top system — a key product USP not fully documented in the guidelines yet.